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Sweets like bee hives made of Zaikadudh-Paneer: many flavors including chocolate, rose, saffron; Business of more than one crore

Sweets like bee hives made of Zaikadudh-Paneer: many flavors including chocolate, rose, saffron; Business of more than one crore

What are the bees -like desserts? Quickly you will say, Ghevar. In England it is called Honeycomb Desert. When these 'hives' with honey come out with a dip in the syrup, saliva starts dripping from the tongue of the food enthusiasts. The roots of Ghevar, who make people crazy with their taste, are connected to Rajasthan. Opportunities like Teej, Gangaur and Rakshabandhan are considered incomplete without ghevar. It is made-

'Wall City', one of the World Heritage, is prepared at Lakshmi Mishthan Bhandar located in Johri Bazar, Jaipur, World Famous Paneer Ghevar. Itor Ajay Aggarwal said that Ghevar is being made from the Mughal period itself.

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the former royal family of Jaipur used to serve Ghevar in Chhappan Bhog. Today, from PM Modi to Amitabh Bachchan and many Bollywood celebrities are also adorned. There is no evidence of where the ghevar came from, but the Paneer Ghevar was started by Ajay Aggarwal's grandfather.

Usually Ghevar is made by mixing maida and arrowroot, but Ajay's grandfather Maliram Ghodawat Has made many changes in its recipe. New experiments were made with hundreds of liters of milk. After several months of hard work, he prepared delicious cheese ghevar. There was not a single food shop in Jaipur's Johri market then. Maliram Ghodawat started selling ghevar by putting a wooden bench. Within a few days, the taste of Paneer Ghevar climbed on the tongue of the people that people from far and wide started coming to their shop.

In 1940, the foundation named Lakshmi Mishthan Bhandar from Shop No-98 and 99 in the same place from Shop No. 98 and 99 Keep it. This shop has been converted into a world famous restaurant today. The fourth generation is handling this legacy of about 80 years.

Ajay Aggarwal says that till date we are working on the same recipe. Due to which Ghevar becomes not only crispy but also more spongy and delicious. Such a ghevar has not been able to make anyone else except us. There is no such Prime Minister of India or such Chief Minister of Rajasthan. Who has not tasted our cheese ghevar. Is.

Bollywood star Amitabh Bachchan has celebrated our ghevar like cake many times. Along with him, dozens of Bollywood stars including actors Akshay Kumar, Ajay Devgan, Aishwarya Rai are also crazy about our ghevar.

Aggarwal said that when Bill Clinton visited India. Then he tasted our ghevar in Jaipur. At the same time, our Ghevar was also served to the Sultan of Oman. Both of them had praised the taste of our ghevar fiercely.

making ghevar with cheese, USP Ajay Aggarwal said that usually people make ghevar with fine flour and milk. We prepare it with fresh cheese. Because of which its taste is made different. Due to cheese, the cost of ghevar being prepared here is also 40 to 50% more than the second ghevar.

We make Paneer Special Ghevar only. Which is kept for customers in both sweet and faded ways. If rabri is applied from above. So it is named Rabri Ghevar. Similarly, on the demand of customers, we also make rabri in the flavors of chocolate, rose, saffron and cadbury.

the price of crores of businesses depends on the price of milk and cheese. Currently, a piece is getting between 500 and 600 rupees. A piece of ghevar with flavor rabri costs 600 rupees. Whose weight is more than 500 grams. Due to the best test, there is so much crowd of customers that all the ghevars are sold throughout the day. According to an estimate, the annual turnover of LMB is more than 1 crore. : MBA Gold Medalist started such a business, a business of 40 crores annually

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August 4th 2022, 11:12 am
Amitesh Kumar
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