New chapter for successful ‘Back to Tape’ format

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Porsche publishes question and taste usher connected hip-hop successful Europe

Stuttgart. Together with euphony writer Niko Hüls, Porsche is presenting a caller book: Hip-Hop Culture – A Road Trip done Europe. Part of the ‘Back to Tape’ contented series, the 212-page question and taste usher is published arsenic a Christophorus variation by Delius-Klasing-Verlag and sheds airy connected the improvement of the municipality hip-hop younker civilization successful European cities. It features 17 artists from Germany, the Netherlands, the UK, France, Spain and Denmark, each of whom person made a important publication to the improvement of the hip-hop civilization implicit the past 25 years. The publication is disposable online for 24.90 Euros and Porsche and Niko Hüls are to donate each the proceeds from income to the non-profit organisation Viva con Agua.

New section  for palmy  ‘Back to Tape’ format

New section for palmy ‘Back to Tape’ format

"This publication is an invitation to brushwood European hip-hop civilization with each its diverseness successful an unfastened and affirmative way," says Hüls, who is steadfast of the hip-hop mag Backspin. In 2018 and 2020, helium went connected a roadworthy travel with the Stuttgart-based sports car shaper successful Germany and passim Europe, delving heavy into the originative scenes of cities specified arsenic Berlin, Paris, Barcelona, Copenhagen and London. The integrated storytelling attack includes 2 movie documentaries arsenic good arsenic specially tailored societal media contented connected Instagram, Twitter, TikTok and Spotify. So far, the collaboration has won much than 20 prestigious connection and media awards. Now Porsche and Niko Hüls statesman the adjacent chapter.

The question and taste usher combines portraits of hip-hop stars specified arsenic Kool Savas (Berlin), Lord Esperanza (Paris), Edson Sabajo (Amsterdam), Falsalarma (Barcelona), Lars Pedersen (Copenhagen) and the Flying Steps (Berlin) with destinations that each hip-hop and roadworthy travel instrumentality successful Europe should visit. The publication is enriched with interviews and stories astir the power of younker civilization connected European society, the German language, covering styles and the changeless improvement of rap and hip-hop arsenic a counterpart to mundane racism and xenophobia. The publication focuses connected the transportation with values specified arsenic respect, pioneering tone and integration.

"Hip-hop and Porsche – astatine archetypal glance, this whitethorn look a astonishing combination," says Dr Sebastian Rudolph, Vice President Public Relations, Press, Sustainability and Politics astatine Porsche AG. "But this pairing stands for diverseness and taste values. With the Back to Tape task we stock absorbing insights into the European hip-hop
culture and the radical down it."

Porsche and Hüls are donating each proceeds from income of the publication to Viva Con Agua. The non-profit organisation aims to springiness radical astir the satellite entree to cleanable drinking h2o and basal sanitation. Supporting WASH (water, sanitation, hygiene), Viva Con Agua has truthful acold provided a amended h2o proviso successful galore countries, including Uganda, Ethiopia, Mozambique and South Africa.

Hip Hop Culture – A Road Trip done Europe tin beryllium ordered present for 24.90 Euros astatine www.back2tapebook.com.

Further information, movie and photograph material: newsroom.porsche.com/backtotape

Note: Niko Hüls and Porsche produced their European roadworthy travel earlier the outbreak of Covid-19.

Porsche, Backspin and the artists progressive are alert of their societal responsibilities and are advising against recreating specified a travel until it is harmless and question is permitted.